DESCRIPTION
::::
EchoMedium
is a highly rated media development company based in Miami,
Florida. I was asked to redesign, and rebrand their company.
ROLE
::::
Art
Director, lead designer.
OVERVIEW
::::
This
project had a few different layers, the first was to come
up with a new logo for the company, the
second was to design
the overall "look and feel" of the website,
and provided templates they would implement, and the third
was to design a produce a PDF downloadable
marketing brochure for the company. This was a fun project,
but it was both flattering they would use outside talent to
help design their own website, even when they had creative
staff in place. The good thing is through this experience,
it's allowed us to collaborate of more projects.
Final
Subpage Template & Initial Creative ::::
These
screens show the finalized template design, and also shows how the
main image can be changed and updated, even though in almost 2 years
it hasn't.
To
reign them in, I produced some quick vector comps in Freehand to show
possible layouts and direction so that everyone was clear on the flow
on information on the front-page.
These
screens show the design for the brochure.
They were totally in-love with the RFP response I did for Pronx.
A little too much I'd say, they basically made me rip it off, and
then they went a step further, and totally made their bio photos in
the brochure look exactly like it as well.
