Index
Experience
Portfolio

industry experience:
applications (4)
company redesigns (5)
consumer (18)
creative pitches (8)
editorial (5)
extranets (7)
financial (8)
industry (10)
misc. sm. projects (19)
sichon design (3)
portals (6)
real estate/tourism (6)
tech consulting (14)

Client list


project ::::
MET-Rx Website Redesign

DESCRIPTION ::::
I was hired by Rexall as an onsite subcontractor to art direct the MET-Rx.com redesign.

ROLE ::::
Art Director, lead designer.

OVERVIEW ::::
This was my first onsite project in almost two years. Felt a little strange working from 8 to 6 again, after working my own hours, but the MET-Rx gig was a great opportunity to work on a solid consumer product, and the steady hours didn't hurt during a slow summer. Strange things do tend to happen to large corporations, I work for just over 3 months, by the time my contract ends, the MET-Rx project is looking like an internal success, with a launch scheduled within the following weeks after my departure. And then... Rexall got bought, by Nature's Bounty. Now the MET-Rx project, which Rexall had already invested well over $100,000, hangs in limbo.


Initial Creative ::::

MET-Rx was in the process of rebranding their logo and packaging, and naturally the new site needed to reflect that. These screens show the initial stab in the dark.


Layout 2


Layout 3



Additional Comps ::::

Based on the initial round, I refined the concepts after a meeting with the marketing department. I was really diggin on the "Homepage 2" set, but then everything started turning red. Literally.


Subpage 1

 


Subpage 2


Subpage 2a


Homepage 4

 



Finalized Creative Templates::::

So the director of marketing likes red. So do I, but maybe not this much red, but hey, I was just a contractor right?


Athletes Page


Events Page


Store Index Page

 



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